Optimized Listings Pages
Maria Higgins, like all others, will submit your home to be featured on all of the major listing sites, but she will use all of the tips and tricks she has acquired from personally meeting with real estate listing technology experts who pour over the data that tells you what to include, what to omit, and how these factors effect sale price and average time from listing to contract. This is the type of initiative and extra pizzaz you will benefit from when working with Maria Higgins. Two of the most basic factors Maria has learned effect home sale prices and the amount of time your home sits on the market are Comment Sections and Automated Pricing Calculations. Negative comments sitting below your listing, even just one, can effect the way real buyers perceive your home. This is a huge, life-changing decision for then, and every little opinion effects their affinity for a particular property. Negative comments can sour their taste for your property and have them moving on to the next thing. The Automated Valuation Model pricing can often ignore or not take into consideration aspects of your home that drive its value up, or worse yet, someone the information being pulled in about the value of your location can be flat out incorrect which in turn drives down the value they attribute to your home and sets an unrealistic expectation for buyers who may have been interested in they did not get their hopes set on the price they were initially shown. Listing Agents should never allow this feature, and some even use the devalued price shown due to incorrect data being used in the calculations as a negotiating tool to argue that your home is worth less than the listed price to drive down your listing price and pick up an easy sale.
Standalone Listing Page for Serious Potential Buyers
When you work with Maria Higgins as your listing agent, your property will get it's own standalone listing page that she will use to send to serious potential buyers so they are not distracted by the many other options cascading down right hand side of your home listing page. Other agents and big box real estate companies may list your property on their website, or send potential buyers the Zillow, Redfin, or Realtor.com listing, but usually it's in line with many other properties that are similar. Why provide a link to a buyer that features your competition right next to your home listings while supposedly trying to sell your home? This is because most agents and these large companies just want to sell whatever they can. If it's your property, great, but if a potential buyers eye roves to another home that they saw on the website, that's totally ok too, but that is not okay with Maria Higgins. Maria is focused, dedicated, and will pay attention to every single details that helps her sell your home for as much as it is able to bring in. So, it's great to have your home on XYZ website to bring in potential clients we may not have reached otherwise, but when it comes to those we can reach directly, it is always best to stick with a featured listing page with no extra distractions. Maria Higgins will create a listing page that features all of the uniqueness of your home only and will promote that page tirelessly. The best part? You pay nothing for this, it's included when you work with Maria Higgins.
Expertise Every Step of the Way
The profession of real estate includes many different elements that allow agents to shine or fade into the background. The skill of negotiation is, dare I say, one of the most important places to shine. Some agents are very amiable, communicative, and adept at all of the paperwork and finer details, but they are non-confrontational by nature and lack the ability to negotiate. Maria Higgins shines in the arena of friendly, playful, but firm negotiation, and you will know it the moment you meet her. She is a straight shooter, but one that can talk to anyone and has a huge network of friend and acquaintances who find themselves inexplicably drawn to her candor and attention grabbing laugh. Maria Higgins is not a shrinking violet who will avoid conflict when the negotiation turns to remedying an issue that came up in the late stages of the deal or when paired against a hard line buyers agent. She thrives in these situations. She is sweet and friendly, but she is a Bronx girl at heart, and she could sell a ketchup popsicle to a woman in white gloves. She is a negotiator at heart, and you deserve that on your side when selling the biggest purchase you've ever made.